The Affordable Art Fair 2012 closed with a successful public presence. Crowded to the unbelievable, it was organised inside the lovely BatterseaPark, London.
Falling on the Mother’s Day weekend, the Affordable Art Fair was a witty opportunity to spend time with your family. It really happened, in fact, as many families visited the fair, together with art dealers and art lovers. Over 150,000 art lovers visited an Affordable Art Fairinternationally last year – more than any other art fair in the world – proving that the interest in art is very popular.
Now a global brand, over one million art-lovers have visited an Affordable Art Fairacross the world, spending over £150 million. As well as Bristol and London (Battersea and Hampstead), the fair takes place in Milan, Brussels, New York, Melbourne, Amsterdam and Singapore, with seven new fairs launching this year in LA, Hamburg, Stockholm, Mexico City, Rome, Seattle and Delhi.
The Affordable Art Fair 2012in Battersea had prices starting at £40 and with a ceiling price of £4,000 and a huge number of photography, paintings, prints and sculptures from 120 galleries all under the same roof. Indeed, it was possible to find artworks from a prominent artist or a rising star.
In the Battersea Park pavilion one could be overwhelmed by intense and vivid colours glowing from heavy
loaded stalls. There are some surprisingly pieces together with many banalities. Some stalls were so packed with pieces overlaid.
The Affordable Art Fair 2012 hosted many free activities, talks and printmaking workshops as part of the Education Programme “Fin, Fur, Feather!” all ages and abilities free and hands-on activities, including the chance to create your own collage with artist Samantha Barnes.
Another project was the “Prints Charming” organized by Artichoke Printmakers also back by popular demand, to run the fairs dry point printmaking workshops in the Print Studio, giving visitors the chance to create their own masterpiece.
Love Art London arranged a series of talks and tours throughout the fair including an insider’s guide into finding those really affordable pieces. The ‘Egg Timer Tour’ has seen every day ten handpicked galleries displaying their most interesting pieces and favourite artists. This tour has been also modified on the Thursday night to include mini wine tasting sessions along the way.
This edition of the Affordable Art Fair 2012 supported the St. Mungo’s charity, and art lovers could take part at the Charity Private View on Wednesday 14th March. Founded in 1969, St. Mungo’s is a charity for homeless that help people off the streets by providing housing, health and work opportunities. In 2011 it helped 370 people and provided accommodation for over 1,700 people each night.
Also interesting was the return of online art community Jotta, who have curated an emerging artist showcase right at the front of the marquee, exploring the idea of value in art.
The key person of the Affordable Art Fair is Will Ramsay who was able to transform the art environment creating a network of 18 hugely popular fairs in 9 countries across 4 continents, with 7 new fairs launching in 2012. Ramsay says: “Buying art can provide a lifetime of enjoyment and inspiration; no one should miss this opportunity.”
As well as the Affordable Art Fair, Ramsay founded contemporary hub Pulse – held annually in New York, Miami and LA – and co-founded Asia’s leading art fair, the dizzying Art Hong Kong. Also he is a shareholder of Art India, the country’s first international art fair that has already attracted over 170,000 visitors since its launch in 2008.
Sponsored by Laithwaites Wine.
From 15th until 18th March 2012, Affordable Art Fair, Battersea Park, London.
The event attendance was a record for the 24th edition of the UK’s largest and longest running fair for contemporary and Modern British art. At the London Art Fair 2012Between 18th and 22nd January, at the Business Design Centre of Islington, almost 25,000 visitors attended the event, compared with the previous record of 24,389 in 2011. Many of the 120 galleries exhibiting have reported strong sales as a result of the increased interest, with the busiest day, Saturday 21st January, 1,000 up on visitor numbers for the previous year.
“We are delighted to have had so many visitors to our most successful London Art Fair to-date. The fair is often a barometer for the year ahead, so let’s hope that this positive start will ring true for the rest of 2012.” commented Jonathan Burton, Director of theLondon Art Fair 2012.
A number of regular galleries were present and reported their busiest fair to date. Quantity and quality went together attracting some important buyers. Visitors were also more serious and better informed. Despite economic concerns, the atmosphere was much more optimistic, resounding the times before the recession.
The ‘Main Fair’ has seen galleries from across the UK and overseas exhibiting the work of over 1,000
artists covering the period from the early 20th Century to the present day. Museum quality Modern British art was presented alongside contemporary work from today’s leading artists.
Recognized as one of the most exciting sections of the London Art Fair, ‘Art Projects’ featured solo shows, curated group displays, large-scale installations, performance events and a programme of experimental film and video, all by contemporary artists from across the world. The 29 galleries taking part in Art Projects, theLondon Art Fair’s curated showcase of the freshest contemporary art from across the globe, in large-scale installations, solo shows and group displays. Curated by Pryle Behrman, Art Projects depict the current concerns of contemporary artists, providing an insight into the future of the art world. This year, escapism is a dominant theme with artists demonstrating a reaction to the financial crisis and its impact on the art world.
‘Limited Editions’ are another important feature of Art Projects with both public and commercial galleries showing contemporary prints and multiples, offering an affordable way to start a collection of up-and-coming and high-profile artists from as little as £50.
A showcase for contemporary photography established in 2007, ‘Photo50’ features 50 works curated by Sue Steward. The New Alchemists: Contemporary Photographers Transcending the Print, features artists whose practice sees them adorn, transform, subvert or deface the photographic print, including Esther Teichmann, David Birkin, Julie Cockburn and Michael Wolf.
On 18th January a ‘Photography Focus Day’ was organised presenting a series of discussions and tours dedicated to contemporary photography. This event was collocated in the framework of an extensive programme of talks and critical debates in association with key partners including the Contemporary Arts Society, the Whitechapel Gallery and The Arts Desk plus daily tours of the Main Fair and Art Projects.
Showing from 18th until 22nd January 2012, London Art Fair 2012 was at the Business Design Centre, Islington, N1 0QH.
“Fifth edition of the PAD - Pavilion of Art & Design”
David Franchi – 20th October 2011
The Pavilion of Art & Design London 2011 has been a great success. The fifth edition of the Pavilion of Art & Design – PAD testifies increased massive sales and remarkable attendance of collector and visitors.
At the PAD exhibition, 58 galleries from 11 countries presented the highest-quality works of Modern Painting, Photography, Tribal Art, Design and Decorative Arts from 1860 to today.
PAD is a well-established event because of the excellence of the exhibitors and the prominent location in Mayfair, London. This is the difference with the contemporaneous Frieze Art Fair which is more popular and in a different location.
PAD built a reputation which is attracting important newcomers and increases sales despite the economic climate. The two organiser, Patrick Perrin and Stéphane Custot, commented: “We are delighted to see how PAD has turned into a successful, mature and inspiring international art event. PAD is more than a fair; it is an eclectic and sophisticated club gathering the finest art and design galleries. Our aim is to bring together the most beautiful and exclusive works of art of the 20th Century. As organisers, we are flattered to see such an enthusiastic audience attending the event each year and also how positive PAD is welcomed in London. The fifth edition has been a real success; we are totally confident for the future of the fair.”
The PAD 2011 opened with a Private Preview which was attended by major collectors, art patrons, artists and other high-profile figures such as Lady Helen Taylor, Laurence Graff, Lord Rothschild, Elle Macpherson, Princess Chantal of Hanover, Richard Buckley, Norman Rosenthal, Marc Quinn, Saffron Aldridge, Kelly Hoppen, Amanda Eliasch, Max Wigram, Edward Tang, Princess Michael of Kent, Rick Owens and Lady Henrietta Spencer Churchill.with some members of the high society. Later in the week, the fair was visited by renowned collectors including Christie’s owner François Pinault and fashion designer and filmmaker Tom Ford.
The Child’s Chair Project II was a great success. Designers such as Zaha Hadid, Amanda Levete, Peter Marigold, Fredrikson Stallard, Max Lamb and Mattia Bonetti were invited to customize Vitra’s child-size edition of the iconic Panton chair, with proceeds of over £25,000 going to the NSPCC’s Rebuilding Childhoods Appeal. Curated by Francis Sultana seven of the unique eleven chairs were sold by the close of the fair, prices from £1,500.
The Pavilion of Art & Design London is organised by the Société d’Organisation Culturelle (SOC) which was founded to support quality in the arts in 1996 by fair directors Patrick Perrin and Stéphane Custot, both renowned gallerists and art dealers. The Pavilion of Art & Design London, formerly known as Design Art London, was founded in 2007 during Frieze Week in the same spirit, dedicated to post-war and contemporary design and the decorative arts. In 2009 the fair was renamed and expanded to include Modern Art.
In 1997 Perrin and Custot created one of the most appreciated cultural events in France, the Pavillon des Arts et du Design Paris, formerly known as the Pavillon des Antiquaires et des galeries d’art (the Pavilion of Antique dealers and art galleries), the fair is inspired by the cabinets de curiosités and brings together international gallery owners as well as young promising dealers, whose area of expertise covers the 18th, 19th and 20th centuries. By redefining its date range, the Pavilion now captures the emergence of the relationship between art and industry, the beginnings of the Arts and Crafts movement and design. Since 2007 the fair has taken new direction focusing on Art and Design from 1860 to today and now is called Pavilion of Art & Design Paris, which 16th edition will take place at the Le Tuileries in Paris in April 2012.
In November of this year, Pavilion of Art and Design New York will launch at the Park Avenue Armory to coincide withNew York’s fall Impressionist and Contemporary auctions. With four successful years of the London fair and the revered reputation of its Parisian counterpart, Pavillon des Arts et du Design Paris, Pavilion of Art and Design New York will build on this distinguished heritage to present a third collection of Modern Art, Design, Decorative Arts, Photography, Jewellery and Tribal Art. Organisers also plan opening a Milan edition of the fair in 2012 to overlap with the Salone Internazionale del Mobile.
The announced Moët Hennessy-PAD London Prize this year did not take place for unclear difficulties occurred with the donation to the V&A Museum. Other sponsors were Zadig & Voltaire and 1stdibs.
Showing from 12th until 16th October 2011, PAD - Pavilion of Art and Design was at Berkley Square, Mayfair, London.
“The Other Art Fair” was a unique new Contemporary art event at The Bargehouse, Southbank. At its first edition, it provided a special platform that allowed 100 specially chosen artists to showcase their work to collectors, curators and gallerists on their own terms.
“The Other Art Fair” was an opportunity to see and buy work directly from the brightest talents in the UK, thus allowing them to keep 100% of the profits, as they did not have to pay gallery commission. Artists on show were chosen between hundreds of applicants.
It seems that there is an emerging generation of young artists who at “The Other Art Fair” exhibited together with more established independent ones. The chosen artists are short of gallery representation. In these days of economic crisis are galleries important when art market is dominated by profit? It is a huge need to promote emerging artist or else in few years we will not be able to have a significant art environment. This blend of new and recognised artists gives clues for a new era in the British art market.
The fair comprises numerous artworks costing under £100. An interesting idea was the ‘Joffe and Pye’s
Listening to dance by Dean Shim
99p Shop’ where original paintings and handmade small objects could be bought for under £1, a sort of betting on the new top artist.
A range of further activities were offered at “The Other Art Fair”. The ‘Robin Collective’s Secret Garden’, was an installation that recreated a full-scale secret garden, site for Cafe Du Pique-Nique, selling picnic basket lunches to visitors. At the ‘Tom’s Shoes – One for One Competition’, instead, visitors had the chance to win a pair of shoes, personalised with their own design in association with Tom’s. They were invited to draw on an origami paper shoe before the winning design is transferred onto the real article.
As artist Charming Baker commented: “The Other Art Fair is a wonderful door-opener for some major new talent.’’ His example of operating as an unknown but highly successful artist is a sign of the changes going on within theLondonart scene with artists and collectors looking to forge new connections for them.
Yes yes by Karen Ay
The Committee of “The Other Art Fair” was composed of the celebrated contemporary British artist Charming Baker; Dr. Anthony Downey, Programme Director of the M.A. course in Contemporary Art at Sotheby’s Institute of Art; the well-known art journalist and opinion former Sophie Hastings; Godfrey Worsdale, Director of BALTIC and curator; and Graham Fink, President of the Design & Art Directors Association, Executive Creative Director at M&C Saatchi and most recently Chief Creative Officer at Ogilvy & Mather.
The Other Art Fair was at the Bargehouse, Oxo Tower Wharf, London, SE1 9QS, showing from 25th, 26th and 27th November 2011
Frieze Art Fair London 2011 is another success. Such a numerous public that it is almost impossible to walk, especially where there is a performance, a particular viewing or a guided tour. The crowd is overwhelming in Regent’s Park. Frieze Art Fair 2011 is organised in a special commissioned temporary structure located that take advantage from having a natural light source, keeping away from the atmosphere of a trade show.
It is a success? Of course Frieze Art Fair is an unmissable occasion inLondon. It is one of the events giving the beat to the City. Contemporary art and design are on show in this excellent exhibition that brings together over 173 galleries, around 1,000 artists for 33 countries from all over the world. The event is organised with the idea of showcasing new artists and, hopefully, selling their work.
Each year, for the last four years, Frieze Art Fair have had over 60,000 visitors. These visitors included those with an interest in art, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.
Frieze Art Fair has a different approach to art as it focuses only on contemporary art and living artists. The fair presents a curated programme of talks, artists’ commissions and film projects, many of which are interactive or performative and encourage visitors to engage with art and artists directly.
Fashion is another aspect of the Frieze Art Fair. The blending of art and fashion is not new and present are many fashion designer along together with artists and some brands sponsor.
Opened in the superb English Gardens of Regent’s Park is the Sculpture Park. Frieze Art Fair 2011 has installed this parallel exhibition of sculpture which offers a rare occasion to see a noteworthy group of international works addressed to a vast public. This year’s Sculpture Park presents work by some of the most acclaimed international sculptors. These include new works by Thomas Houseago and Claudia Fontes, as well as pieces by Tom Friedman and Kiki Smith.
Frieze Art Fair is at its ninth edition. It presents the world’s leading contemporary art galleries.
The dynamism of galleries from emerging territories such as Asia and South Americas balanced by a strong European and American contingent. The Frame section of the fair, supported by COS, is dedicated to galleries under six-years old, showing solo.
Frieze Projects is a unique annually programme of artists’ commissions. This year the Projects are curated by Sarah McCrory and are supported by the Emdash Foundation. This year’s programme incorporates a number of unique viewpoints throughout the fair that will demand a shift in viewers’ perception. The winner of the Emdash Award 2011 is the video and performance artist Anahita Razmi, who is based in Stuttgart.
Frieze Film is another programme of artist films screened to coincide with Frieze Art Fair. This year it is curated by Sarah McCrory and includes five commissioned films that will be shown in the auditorium at the fair and will be previewed in a new post-watershed Channel 4 arts slot during the week of Frieze Art Fair from Monday 10 October to Friday 14 October. The artists commissioned to make new work for Frieze Film are: Ed Atkins, Lutz Bacher, Anthea Hamilton, Judith Hopf and Katarina Zdjelar.
Another interesting activity is Frieze Talks. For the 2011 the line up is the following: John Bock, Daniel Buren, Adam Curtis, Alison Knowles and Taryn Simon. They are all well respected international artists film makers, curators and cultural commentators taking part in Frieze Talks 2011. Frieze Talks is a daily programme of keynote lectures, panel debates and discussions that take place in the auditorium at Frieze Art Fair. It is presented by Frieze Foundation and programmed by the editors of frieze magazine, Jennifer Higgie, Jörg Heiser and Dan Fox.
The Frieze Art Fair Stand Prize, sponsored by Champagne Pommery, has been awarded to Gavin Brown stand which articulated a long-term commitment to and understanding of the artists represented. The third year of the Frieze Art Fair Stand Prize, was judged by: Tom Eccles (Director, The Centre for Curatorial Studies at Bard College, New York); Karola Kraus (Director, MUMOK, Vienna); Stéphanie Trembley (Independent Curator, Beaux Arts magazine, Paris). A prize of £10,000 will go to the most innovative gallery stand at the fair.
Outset / Frieze Art Fair Fund is organised and financed by Outset Contemporary Art Fund, a charitable foundation focused on supporting new art. This distinctive partnership helped Tate to buy important works for the national collection. It has the continued support of Le Méridien Hotels & Resorts. 83 works by 53 significant international artists have been collected since 2003. The guest curators for the fund in 2011 will be: José Roca (Chief Curator of the 8th Mercosul Biennial) and Adam Szymczyk (Director of the Kunsthalle Basel).
Frieze Art Fair 2011 is sponsored by Deutsche Bank.
Showing from 13th October until 16th October, Frieze Art Fair 2011 was in Regent's Park, London.