The Affordable Art Fair is the place to be when you are looking for an artwork that will not exploit your wallet. This year, the last two events of the Affordable Art Fair in London have been held in Battersea Park (25th – 28th October2012) and in Hampstead Heath (1st – 4th November 2012).
Art enthusiasts shopping on a more modest budget at the Battersea Park fair have found a new focus on art under £500. Artwork priced under £500 were made easy to spot and there were specially crafted ‘Really, Really Affordable Art’ tours, helping visitors unearth an affordable gem. The Duke of Kent was set to open the Battersea Fair alongside Affordable Art Fairfounder, Will Ramsay.
One week later, the Affordable Art Fair returned to Hampstead Heath for the second year running. Celebrity impressionist and comedian, Jon Culshaw, opened the fair this year and around 20,000 visitors were expected to flock to the Heath in search of paintings, photography and sculptures priced between £40 and £4,000.
At both fairs, established artists such as Damien Hirst, Mark Quinn and Stanley Donwood have showcased their work alongside BP Portrait Award shortlisted artists including James Stewart and Nathan Ford.
Over a hundred galleries, including Degreeart and My Life in Art, presented new emerging talents. Visitors to the Battersea fair were able to browse the latest work from art colleges at the Recent Graduates Exhibition.
The Education Programme returned to the Affordable Art Fair with an array of artist-led workshops, talks and Kid’s Activity Packs designed to let the little ones unleash their artistic flair.
The Affordable Art Fair had a strong agenda plenty of workshops that were very participated, and run from print making to sculpture and painting to collage on offer to those ready to get their hands dirty – both children or adults.
There were also free informal talks and tours organised on several different topics such as finding really affordable art to creative techniques and insider information were also scheduled to run at the fairs both North and South of the river.
The Affordable Art Fair has acquired an international status. It was founded by Will Ramsay in 1999. Since it was launched the Affordable Art Fair
has welcomed over 1 million visitors worldwide and has seen £155m of art sold by exhibiting galleries. A global success story, 17 fairs are now held in 14 cities across 4 continents. The London Battersea Spring Edition2012 attracted 21,000 visitors and sold £4.5 million worth of art and 18,500 visitors were recorded in Hampstead Heath in November 2012.
The Affordable Art Fair has developed a new concept of art market in Europe, which was a restricted area giving access to wealthy people only. Affordable Art Fair has reversed the situation giving to ordinary people the chance to buy artworks even from famous artist and with low prices.
Price labeling is mandatory at the Affordable Art Fair and this is a practice unknown to other traditional fairs, so visitors know exactly how much an artwork costs before buying it.
The Affordable Art Fair has revolutionised and democratised the art market with its fun and accessible approach, bringing art under £4,000 to its three UK locations: Battersea Park, Hampstead Heath, and Bristol. Every fair offers something different, with a diverse range of local, national and international galleries at each showcasing art in an array of styles. Pieces by household names sit alongside the latest emerging talent.
The Affordable Art fair was sponsored by Laithwaite’s Wine and Keats Community Library was the charity beneficiary for the Hampstead Heath fair.
At Battersea Park from 25th until 28th October 2012.
At Hampstead Heath from 1st until 4th November 2012.
On the occasion of the Frieze Art Fair London 2012, it worth to talk about the Frieze Projects East that wasFrieze Foundation’s first curated and produced programme in public spaces. Opened on 18th July 2012, Frieze Projects Eastwas a series of six new public art projects that form part of the London 2012 Festival, the finale of the Cultural Olympiad.
The artists that took part in Frieze Projects East are: Can Altay, Sarnath Banerjee, Anthea Hamilton & Nicholas Byrne, Gary Webb and Klaus Weber, as well as Ruth Ewan, the recipient of the CREATE art award. The series has been programmed by Frieze Foundation curator Sarah McCrory.
Frieze Foundation is a non-profit organisation established in 2003 and had since produced 97 new works from 132 artists. It is responsible for the curated programme at Frieze Fair. Together with Frieze Projects, the Foundation oversees Frieze Talks, Frieze Music, Frieze Education and Frieze Film. In 2011 Frieze Foundation introduced the Emdash Award.
The Frieze Projects East have taken place in the six east London Host Boroughs for the London 2012 Olympic and
Frieze Projects East was commissioned by CREATE and The London 2012 Festival. The series received significant funding support from the National Lottery through the Olympic Lottery Distributor and Arts Council England.
CREATE commissions and produces work by emerging local artists and established international figures, and brings east London’s young residents behind the scenes with a programme of workshops, skills development and job placements. CREATE 2012’s main sponsor is Deutsche Bank.
Sarah McCrory has been the curator for Frieze Foundation since late 2009 and has been responsible for the Projects and Film at Frieze London for the past three years. She said of the new series: ‘For the first time Frieze Foundation is producing a number of projects outside Frieze Art Fair. Frieze Projects East is to take place in the Olympic host boroughs of east London, where Frieze is based and in which many of us live. The projects have relationships with the communities in which they are based but stay true to the artists’ vision and ambition.’
Ruth Mackenzie, Director of Cultural Olympiad and London 2012 Festival, remarked: ‘We’re delighted to be a co-commissioner of Frieze Projects East, which is one of the highlights of the London 2012 Festival.’
Hadrian Garrard, CREATE Director, observed: ‘CREATE works to connect artists with the communities of east London in ambitious, surprising and meaningful ways. So we are delighted to be working with Frieze Foundation and bringing their internationally- renowned programme to east London for the first time.’
The London 2012 Festival was a 12-week nationwide celebration that running until 9 September bringing together leading
artists from across the world with the best from the UK.
The CREATE 2012 summer programme has run until the end of August and featured new commissions and artistic collaborations in numerous venues across east London. The CREATE Art Award is the largest participatory art award in the UK and is sponsored by Bank of America Merrill Lynch.
Can Altay (b. 1975) is a Turkish artist based in Istanbul. Can Altay’s artwork, “Distributed”, were found distributed across key buildings in Waltham Forest. Over twenty large mirror-ball like sculptures were placed on doors. The works were intended to be touched, used and handled by the local communities that live and work in Waltham Forest. Accompanying the artwork, a series of discursive pamphlets will be published and distributed. Altay’s temporary residence at the William Morris Gallery during August will consist of workshops and talks discussing and recording reactions to the artwork.
Sarnath Banerjee (b. 1972) is an Indian artist based in New Delhi and Berlin. Sarnath Banerjee presented “Gallery of Losers, (Non-performers, almost-winners, underachievers, almost-made-its)”. His graphic illustrations will be presented across
posters, billboards, local newspapers and hoardings throughout the Olympic boroughs. Banerjee’s humorous graphic narratives reference and draw on the shared history of competitive sport, from the personal to the universal, and the local to the international. The stories depict his own failed forays into amateur sports, alongside better known partial successes in Olympic history. Banerjee’s work taps into a collective consciousness of sporting near misses – or, the people who almost made it – and aims to resonate with both local communities and visitors to the London 2012 games.
Anthea Hamilton (b. 1978) and Nicholas Byrne (b. 1979) are British artists based in London. Anthea Hamilton and Nicholas Byrne presented “Love”. They inhabited Poplar Baths with large brightly coloured suspended and free-standing inflatable sculptures. Referencing the famous LOVE sculpture by American artist Robert Indiana, Byrne and Hamilton’s installation also draws on the visual languages of art deco – inspired by the period in which the building was re-opened as a vibrant bathhouse, music hall and theatre. The inflatables incorporate influences from advertising, popular culture, psychedelia and an underlying cheeky sexuality. Anthea Hamilton and Nicholas Byrne’s collaboration extends the duo’s interest in the theatrical and sensory experience of art. The project allowed visitors to access the spectacular art deco interior of Poplar Baths which first opened in 1852. Rebuilt in the 1930s as a huge sport, health and leisure complex; the baths has been closed to the public since the early 1980s.
Gary Webb (b. 1973) is a British artist based in London. Gary Webb’s “Squeaky Clean”, the commission for Frieze Projects East has seen the construction of a permanent and interactive public sculpture that installed within the popular community Charlton Park, Greenwich. Built from steamed wood, polished aluminium and cast resin, the work combines brightly coloured and large-scale public sculpture with elements of modular playground equipment. Webb’s sculptural exploration into material and form and his E-number saccharine colour-palette is available for children to clamber on as a living artwork.
Klaus Weber (b. 1967) is a German artist based in Berlin. Klaus Weber presented “Sandfountain” in Newham. His
commission was a distinctive take on a traditional way to artificially ornament a site. ‘Sandfountain’ took the form of a traditional three-tiered fountain but will be engineered to propel sand rather than water. The artist has made several previous fountain projects. Like them, ‘Sandfountain’ is part visual-pun, part spectacle, both confounding our material expectations and emphasising its own artifice.
Ruth Ewan (b. 1980) is a British artist based in London. Ruth Ewan has won the CREATE Art Award for “The Liberties of the Savoy”. Artist Ruth Ewan has been working with a group of creative mentors and more than 200 young people from across east London to create “The Liberties of the Savoy”, drawing inspiration from events that took place in 14th-century London. On 17 July, young people from across the six Olympic host boroughs travelled to The Savoy’s Lancaster Ballroom to create a unique event inspired by the Peasants’ Revolt of 1381. Throughout the planning and execution of the event, the young participants have been made responsible for every aspect of the project including the menu, music, performance, design and transport. They are temporarily granted Liberties of the Savoy for one afternoon. The event is exclusively for the participants while the process and final event will be documented on film and in print.
Cécile B. Evans, This Is Your Audio Guide, 2012, Ph. Polly Braden, Courtesy of Polly Braden/ Frieze
Frieze Art Fair London 2012 has seen a number of artist’ commissioned projects carried out for FriezeFoundation and supported by Emdash Foundation. The winner of the Emdash Award was Cécile B. Evans. Frieze Projects is a unique programme of artists’ commissions realised annually at Frieze Art Fair. Frieze Projects is curated by Sarah McCrory and supported by theEmdash Foundation with additional support from Maharam.
The Emdash Award for emerging artists living outside the UK is a major initiative in collaboration with Gasworks and supported by the Emdash Foundation.
The artists commissioned to create five site-specific works for Frieze Art Fair London 2012 were: Thomas Bayrle, Aslı Çavuşoğlu, DIS magazine, Grizedale Arts / Yangjiang Group and Joanna Rajkowska.
The Frieze Projects programme includes an examination of the use-value of art by Grizedale Arts and Yangjiang Group in the form
Asli Çavusoglu, Murder in Three Acts, 2012, Ph. Polly Braden, Courtesy of Polly Braden/ Frieze
of a structure that acts as a forum for a number of artists who produce food, chaotic dining events, performances, and talks. The work was titled: “Colosseum of the Consumed” (2012). It had different variations and a dinner for red- headed – persons was subtitled “Ginger Dinner with Margot Henderson”.
In contrast, Joanna Rajkowska’s work invited contemplation and reflection by transforming an area of Regent’s Park into a field of smoking incense, which was titled: ‘Forcing a Miracle’ (2012).
Aslı Çavuşoğlu’s recreation of a crime drama scene found unlikely parallels between the production of murder mysteries and decisions made whilst making art. A reproduction of a crime scene, his work was titled “Murder in three acts” (2012).
DIS Magazine, Red, Yellow and Blue, 2012, Ph. Polly Braden, Courtesy of Polly Braden/ Frieze
DIS magazine’s unique approach to the production of imagery was a response to the fair and the title was “Red, Yellow and Blue” (2012) and it is a picture by Eric Wesley (Bortolami Gallery, F11) presenting JW Anderson suit, Delfina Delettrez necklace and bag, Jean Paul Gaultier dress, Kenzo shoes.
A design by Thomas Bayrle was dramatically woven into the fabric of the fair, such as it was difficult to be distinguished by some people. The title was: ‘Sloping Loafers / Smooth’ (2012)
The winner of the Emdash Award 2012 is the Belgian/American artist Cécile B. Evans, who is based in Berlin. Evans’ winning proposal takes the form of an audio guide to Frieze London accompanied by a holographic ‘host’. The audio guide featured a panel of notable non-art experts. The tile was: “This Is Your Audio Guide” (2012).
Curated by Sarah McCrory, Frieze Projects is a programme of artists’ commissions realised annually at Frieze London.
Grizedale Arts & Yangjiang Group, Colosseum of the Consumed – Ginger Dinner with Margot Henderson, 2012, Ph. Polly Braden, Courtesy of Polly Braden/ Frieze
Sarah McCrory has been the curator for Frieze Foundation since late 2009 and has been responsible for the Projects and Film at Frieze London for the past three years. In 2009 McCrory, with Curator Daniel Baumann was a Frame advisor and has previously worked in not-for-profit and commercial galleries. McCrory is known for her support and work with emerging, young and underrepresented artists.
Emdash Foundation was founded by Andrea Dibelius in 2010, and supporting Frieze Projects for the second year, the Emdash Foundation is a not-for-profit foundation dedicated to promoting new ideas across disciplines from artistic and cultural projects to scientific research. The em dash indicates a pause to reflect and to review – before a clear statement often taking a new direction, follows. Just like the em dash, theEmdash Foundation facilitates new ideas, new impulses and new thoughts.Emdash Foundation’s activities are motivated by philanthropy, a love for the arts and a commitment to supporting new ideas and emerging talent. The Emdash Foundation will aim to support artists on a long-term basis.
Joanna Rajkowska, Forcing a Miracle, 2012, Ph. Polly Braden, Courtesy of Polly Braden/ Frieze
Frieze Foundation is a non-profit organisation established in 2003. Frieze Foundation is responsible for the curated programme at Frieze Fair. Together with Frieze Projects, the Foundation oversees Frieze Talks, Frieze Music, Frieze Education and Frieze Film. Last year the Foundation will introduced the Emdash Award which is annually presented to an international emerging artist. Since 2003 Frieze Foundation has produced 97 new works from 132 artists.
Frieze Art London was another successful event packed with visitors. Frieze London confirmed to be the leading
Thomas Bayrle, Sloping Loafers / Smooth, 2012, Ph. Polly Braden, Courtesy of Polly Braden/ Frieze
international contemporary art fair. Frieze London is a carefully selected presentation of 175 of the most forward thinking contemporary galleries and presented new work by over 1,000 of the world’s most innovative artists. This year the fair was once again housed in a bespoke temporary structure, in Regent’s Park, designed by architects Carmody Groarke.
Frieze London is directed by Matthew Slotover and Amanda Sharp, who founded it in 2003.
From 11th until 14th October 2012 at Regent’s Park, London.
Frieze Art Fair London 2012has supported the Outset Frieze Fair for Tate Collection. The Frieze Foundation, instead, has presented a consistent programme of Talks, Artists’ commissions, Film and Music projects.
With Amanda Sharp and Matthew Slotover as Directors – also founders – Frieze Art Fair London 2012 was arranged with the Main Gallery, Focus and Frame sections, the newly inaugurated Frieze Masters and the Sculpture Park.
This is the tenth year of the unique partnership between Outset, Frieze and Tate. Based on the generosity of Outset Fund, a charitable foundation focused on supporting new art, the fund enables Tate to buy important works at the fair for the national collection.
Directed by Candida Gertler and Yana Peel, the Outset Contemporary Art Fund is a philanthropic organisation dedicated to helping new art by bringing private funding from their patrons, partners and trustees to public museums and art projects.
With a fund that has totalled over £1million over the duration of the partnership, 90 works by 60 significant international artists have been collected since 2003.
The Fund is organized and financed by Outset Contemporary Art Fund and supported by Le Méridien Hotels & Resorts. The donors to Outset have a particular interest in enabling Tate’s acquisition of emerging and international art.
Each year Tate invites two international curators to work as part of the selection panel for the Fund. The 2012 Outset/Frieze Art Fair Fund guest selectors were: guest selectors Mami Kataoka, Chief Curator of Mori Art Museum, Tokyo, and Franklin Sirmans, Chief Curator of Contemporary Art, LACMA. They were joined byTate curators Ann Gallagher, Head of Collections, British Art; Frances Morris, Head of Collections, International Art; Tanya Barson, Curator, International Art and Clarrie Wallis, Curator, Contemporary British Art.
The following works have been acquired as gifts to the Tate Collection thanks to The Outset /Frieze London Fund to benefit the Tate Collection:
Hideko Fukushima (1927-1997) Ko 8, 1963, Oil on canvas, 96.5 × 96.5 cm, from Taka Ishii Gallery, Tokyo;
Nicholas Hlobo (born 1975) Balindile I, 2012, Inner rubber tube, ribbons, canvas, hosepipe, steel, 160 × 50 cm (dimensions variable), from Stevenson, Cape Town and Johannesburg;
Caragh Thuring (born 1972) Arthur Kennedy, 2012, Oil and graphite on linen, 121.9 × 182.9 cm, from Thomas Dane Gallery, London;
Jack Whitten (born 1939) Epsilon Group II, 1977, Oil on canvas, 161.3 × 161.3 cm, from Zeno X Gallery, Antwerp.
Nicholas Serota, Director, Tate said: “In its tenth year, Frieze continues to be a fair in which we can all make discoveries of emerging and re-emerging artists. This year, the purchases range from rediscoveries such as Fukushima and Whitten, to an artist showing in the first gallery from Africa to be present at the Fair and a younger British painter. We are delighted to be celebrating the10th anniversary of the Fund and we are grateful to Outset for their continuing and very valuable support.”