by David Franchi – Sunday, 7th April 2013

“in London Affordable Art Fair –AAF is unmissable”

Naked portrait by Oliver Winconek

Naked portrait by Oliver Winconek

The Affordable Art Fair – AAF was another successful event, last 7th -10th March 2013 inBattersea, London.

It was plenty of people at theAffordable Art Fair – AAF inBattersea but it was still possible to walk and see many interesting and nice pieces. In these times of crisis is a good sign to see so many people still interested in buy artworks.

Despite the credit crunch is hardly biting, many more people are buying art nowadays. Some people in developed –but also in developing – countries have seen a rise in their disposable incomes and, of course, this then leads to a greater ability to buy original art. Those people want exclusive artworks and less mass-produced. In the meantime, prices are not so high and many people can afford to buy. Owning a piece of original art is often seen as a symbol of success.

Another key point is that there is more art knowledge. Emerging students from school have more chance to exhibit their works, while people are more educated about Interior Design. Media are pushing on art giving lot of information, including TV programmes and Original Art in the Press. Auctions are going very well and there is an explosion of Art Galleries on the internet.

The Battersea edition of the Affordable Art Fair – AAF in is a much awaited event. It proceeds abreast with other edition of this nowadays

Over the moon by Alison Bell

Over the moon by Alison Bell © London Art Reviews.com

international art company. Fourteen years later, the flagship event continues to attract more visitors than any of its 17 sister fairs across the globe, including New York, Amsterdam, Brussels, Rome and Hong Kong. Last year the event had welcome 21,000 visitors and sold £4.5 millions.

The Affordable Art Fair inLondon has two editions inBattersea (Spring and Autumn) and two edition in Hampstead (Summer e Winter). But the fair has reached many places in the world.

In 1999, Battersea has seen the first ever Affordable Art Fair. Battersea and the surrounding area are in the midst of a boom with the embassy flats, planned extension of the Northern line and Battersea Power station development.

Nicky Wheeler, Fair Director explains: Battersea holds a place in our heart as the true spiritual home of Affordable Art Fair – AAF after we held the first ever fair there back in 1999. It’s fantastic to see more people enjoying the Battersea Park showcase each year and we are really excited about what the future holds for the area following its recent multimillion pound investment.”

But what Affordable Art Fair – AAF had made for the market? It has revolutionised and democratised the art market with its fun and accessible approach, bringing art under 4,000 to its three UK locations: Battersea Park, Hampstead Heath and Bristol. Every fair offers something different, with a diverse range of local, national and international galleries to each showcasing art in array of styles. Pieces of household names sit alongside the latest emerging talent.

With its about 120 galleries showing, in between the art events in London Affordable Art Fair –AAF is unmissable.

Affordable Art Fair – AAF, Battersea Park, London, from 7th until 10th March 2013.

 

David Franchi – Thursday, 24th January 2013

“visitor numbers remained high throughout the Fair”

Andrew Salgado, If One Man's Joy is Another Man's Sadness, 2012 © Beers Lambert Contemporary, co. London Art Fair

Andrew Salgado, If One Man’s Joy is Another Man’s Sadness, 2012 © Beers Lambert Contemporary, co. London Art Fair

London Art Fair has celebrated its 25th anniversary, at the Business and Design Centre of Islington, with its largest ever fair.

At the London Art Fair 2013 a total of 100 UK and international galleries took part to the Main Fair, with a further 30 younger galleries exhibiting new work in the acclaimed Art Projects section. It was the seventh year for Photo50 for contemporary photography.

At the Main Fair, galleries from across the UK and overseas exhibited work by artists covering the period from the early 20th Century to the present day. Museum quality Modern British art were presented alongside contemporary work from the best leading and emerging artists.

Established eighth year ago, Art Projects is one of the most exciting sections of the Fair. Art Projects captures a snapshot of the current practice and concerns of contemporary artists. Art Projects is a curated showcase of the freshest contemporary art from across the globe and featured large-scale installations, solo shows and group displays from selected galleries. The Art Projects Film Programme hosted a selection of experimental film and video work.

Pryle Behrman, Art Projects curator commented: “The works in Art Projects are characterised by a gentle questioning that looks at gradually-unravelling developments from a critical new angle, one that is never cynical or simplistic. These are artists who find questions where perhaps none were seen before, and never have the hubris to suggest that the answers are easy to find.

Photo50 is a showcase for contemporary photography that highlights the richness and diversity of photography today. Photo50 is an exhibition of contemporary photography and presented fifty works – many for sale – this year curated by Nick Hackworth, Director of Paradise Row. Hackworth’s exhibition, titled A Cyclical Poem, investigated the nature of historical change through 50 images by eight photojournalists and documentary photographers working between 1970 and the present day: Ian Beesley, Dorothy Bohm, Brian Griffin, Paul Hill, Sirkka-Liisa Konttinen, Marketa Luskacova and Chris Steele-Perkins and Homer Sykes.

Nick Hackworth, curator of Photo50, comments: “A Cyclical Poem’ is an elliptical meditation on the idea of historical change,

Patrick Heron, Three Blues in Red, 1962 © Agnew's Gallery, co. London Art Fair

Patrick Heron, Three Blues in Red, 1962 ©
Agnew’s Gallery, co. London Art Fair

instances separated by eras, of congruence and difference; it considers, through the photographic image, what has changed and what has remained the same. Many of the images included date from well before the digital era. From a certain perspective this might render the show perverse and out of date, for digital culture has fundamentally altered the relationship between image, time and memory. If this is so, then this exhibition becomes, as a whole, a picture of a culture of scarcity and selectivity, one that has already dissolved in the vastness of the ever growing digital data stream that appears to structure contemporary experience.”

Those attending London Art Fair 2013 could visit The Macallan’s Masterclass lounge for an introduction to The Macallan and to view the third edition of their The Masters of Photography Series, featuring Annie Leibovitz photographs of Kevin McKidd, whilst enjoying a dram of The Macallan Gold, the newest edition to The Macallan’s portfolio.

London Art Fair 2013 reported strong sales at its 25th edition, as dealers praised the number and breadth of collectors attending. The Fair once again demonstrated its importance to collectors, with attendance figures for the VIP collector’s preview up 43% on last year.

Despite heavy snow across the country, visitor numbers remained high throughout the Fair, with a total of 23,521 people visiting over the six days.

Sir Peter Blake, London- River Thames- Regatta, 2012 © Paul Stolper Gallery, co. London Art Fair

Sir Peter Blake, London- River Thames- Regatta, 2012 © Paul Stolper Gallery, co. London Art Fair

Jonathan Burton, director ofLondon Art Fair commented: “For our 25th edition it was important that London Art Fair 2013 was a statement of intent for the future. The Fair is a welcoming environment for buyers wanting to pick up the very finest in Modern British work as well as cutting-edge contemporary practice.”

Sponsors of London Art Fair 2013 were The Macallan and The Macallan’s “The Masters of Photography”, Sophie Macpherson and Lund Humphries.

The Macallan was founded in 1824 in the heart of Speyside. It was one of the first distilleries in Scotland to be legally licensed. The Macallan support the “The Masters of Photography”. The Annie Leibovitz Edition is the third in the award winning The Macallan Masters of Photography series. The previous two editions were authored by Rankin and Albert Watson. These are unique limited edition collections.

Sophie Macpherson Ltd is a dedicated recruitment agency specialising in the international art world. Lund Humphries has been a leading publisher of illustrated art books for nearly 70 years, with a particular reputation in the field of Modern British Art.

London Art Fair 2013 was at the Business and Design Centre of Islington from 16th until 20th January 2013.

 

Editorial staff – Thursday, 6th December 2012

Cécile B. Evans, This Is Your Audio Guide, Frieze London 2012© Ph. Polly Braden, co. Polly Braden/ Frieze

Cécile B. Evans, This Is Your Audio Guide, Frieze London 2012© Ph. Polly Braden, co. Polly Braden/ Frieze

Frieze Art Fair announced today the call for entries to the Emdash Award 2013. The Emdash Award returns to Frieze Londonfor the third consecutive year in 2013 as part of the acclaimedFrieze Projects programme. The award is open to artists living outside of the UK, up to five years from graduating from an undergraduate or postgraduate degree or under 35 years of age.Frieze Projects is a programme of site-specific commisions shown at Frieze London each year. Produced by FriezeFoundation, The Emdash Award is supported by the Emdash Foundation and presented in collaboration with Gasworks.

The recipient of the award will have the unique opportunity to present their work atFrieze London 2013. Additionally, the prize will cover production costs of up to £10,000, an artist’s fee, per diems, travel expenses and a studio residency at Gasworks in London from August to October 2013.

Andrea Dibelius of the Emdash Foundation said of the award: ‘I am very much looking forward to the award in its third year. Previous winners have produced thought-provoking projects that demonstrate serious talent. Frieze London provides the perfect platform for the Emdash Foundation’s aim to nurture creativity at an international level.’

Entrance to the award is by open submission and the winner will be selected by an international panel of artists and curators. The closing date for applications is 16 January 2013. The winner of the award will be announced in May 2013.

Proposals for work can take the form of site-specific installations; performance; film; video or print work. Applicants will be judged on the innovative nature of their proposal and its suitability for realisation at Frieze London.

The Emdash Award winner in 2012 was Cécile B Evans, whose work “This Is Your Audio Guide” was launched at Frieze London 2013 with significant critical recognition. For more information on her project and to listen to the guide itself online see FriezeFoundation.org.

Frieze Projects is a curated programme of site-specific commissions at Frieze London, Frieze Projects is produced by Frieze Foundation.

Emdash Foundation was founded by Andrea Dibelius in 2010, and supporting Frieze Projects for the third year, the Emdash Foundation is a not-forprofit foundation dedicated to promoting new ideas across disciplines from artistic and cultural projects to scientific research. The em dash indicates a pause to reflect and to review – before a clear statement often taking a new direction, follows. Just like the em dash, theEmdash Foundation facilitates new ideas, new impulses and new thoughts. Emdash Foundation’s activities are motivated by philanthropy, a love for the arts and a commitment to supporting new ideas and emerging talent.

Gasworks is a contemporary arts organisation in South London, Gasworks houses 12 artists’ studios and includes a programme of exhibitions, residencies, international fellowships and educational projects.

Frieze London will take place from 17–20 October 2013, Frieze London is one of the world’s leading contemporary art fairs and features over 170 of the most forward-thinking galleries from around the globe: Los Angeles to Berlin, London to Beijing.

Full details on how to apply are available at http://www.friezefoundation.org

 

David Franchi – Thursday, 21st November 2012

“has revolutionised and democratised the art market”

Marine Girl by MariaRivans, Liberty Gallery © Affordable Art Fair

The Affordable Art Fair is the place to be when you are looking for an artwork that will not exploit your wallet. This year, the last two events of the Affordable Art Fair in London have been held in Battersea Park (25th – 28th October2012) and in Hampstead Heath (1st – 4th November 2012).

Art enthusiasts shopping on a more modest budget at the Battersea Park fair have found a new focus on art under £500. Artwork priced under £500 were made easy to spot and there were specially crafted ‘Really, Really Affordable Art’ tours, helping visitors unearth an affordable gem. The Duke of Kent was set to open the Battersea Fair alongside Affordable Art Fairfounder, Will Ramsay.

One week later, the Affordable Art Fair returned to Hampstead Heath for the second year running. Celebrity impressionist and comedian, Jon Culshaw, opened the fair this year and around 20,000 visitors were expected to flock to the Heath in search of paintings, photography and sculptures priced between £40 and £4,000.

At both fairs, established artists such as Damien Hirst, Mark Quinn and Stanley Donwood have showcased their work alongside BP Portrait Award shortlisted artists including James Stewart and Nathan Ford.

Over a hundred galleries, including Degreeart and My Life in Art, presented new emerging talents. Visitors to the Battersea fair were able to browse the latest work from art colleges at the Recent Graduates Exhibition.

The Education Programme returned to the Affordable Art Fair with an array of artist-led workshops, talks and Kid’s Activity Packs designed to let the little ones unleash their artistic flair.

The Affordable Art Fair had a strong agenda plenty of workshops that were very participated, and run from print making to sculpture and painting to collage on offer to those ready to get their hands dirty – both children or adults.

There were also free informal talks and tours organised on several different topics such as finding really affordable art to creative techniques and insider information were also scheduled to run at the fairs both North and South of the river.

The Affordable Art Fair has acquired an international status. It was founded by Will Ramsay in 1999. Since it was launched the Affordable Art Fair

Thames II by Stephan Venekas, Doinel Gallery © Affordable Art Fair

has welcomed over 1 million visitors worldwide and has seen £155m of art sold by exhibiting galleries. A global success story, 17 fairs are now held in 14 cities across 4 continents. The London Battersea Spring Edition2012 attracted 21,000 visitors and sold £4.5 million worth of art and 18,500 visitors were recorded in Hampstead Heath in November 2012.

The Affordable Art Fair has developed a new concept of art market in Europe, which was a restricted area giving access to wealthy people only. Affordable Art Fair has reversed the situation giving to ordinary people the chance to buy artworks even from famous artist and with low prices.

Price labeling is mandatory at the Affordable Art Fair and this is a practice unknown to other traditional fairs, so visitors know exactly how much an artwork costs before buying it.

The Affordable Art Fair has revolutionised and democratised the art market with its fun and accessible approach, bringing art under £4,000 to its three UK locations: Battersea Park, Hampstead Heath, and Bristol. Every fair offers something different, with a diverse range of local, national and international galleries at each showcasing art in an array of styles. Pieces by household names sit alongside the latest emerging talent.

The Affordable Art fair was sponsored by Laithwaite’s Wine and Keats Community Library was the charity beneficiary for the Hampstead Heath fair.

At Battersea Park from 25th until 28th October 2012.

At Hampstead Heath from 1st until 4th November 2012.